Hi, I'm Neela and I wanted to welcome you to InBloom! A creative collective and angency devised by 8 friends who all shared similar passions. So far, we've been lucky enough to work with a lot of amazing brands, such as Asos, Eurostar, Adidas and Lazy Oaf - and we have a lot more exciting projects on the way. So, what does it mean to be In Bloom? Well, for us, it's all about flourishing.
"Change is a continuous process. You cannot assess it with the static yardstick of a limited time frame. When a seed is sown into the ground, you cannot immediately see the plant. You have to be patient. With time, it grows into a large tree. And then the flowers bloom, and only then can the fruits be plucked." - Mamata Banerjee
InBloom is more than just the product of a friendship between 8 women. InBloom is, to us, a movement, a continual process of growth that we hope to instil in everyone that interacts with what we create.
People often ask us how we got to where we are. As always, our answer is that we aren't there yet. Everyone is blooming, at different rates and in different ways. To be InBloom is to be constantly aware of your growth. It's about discovering new abilities, new parts of yourself and new talents through an openness and desire to grow and flourish.
I often count my lucky stars that I get to create, travel and enjoy life with 7 of my closest friends. Above everything, InBloom is a support network, a group of women I can connect with, discuss my trials, tribulations, laugh with and be inspired by. As we launched the business earlier this year, things at InBloom are transitioning, it's not an easy process by all means, but we're all devoted to creating something beautiful together, and that's what matters the most.
We hope that through our work we can inspire people to try new things, and challenge themselves creatively. There is no such thing as a non-creative person. We all have something unique within us that can be found, you just have to dig a little deeper.
Right now, we're focused on spending time with each other, discovering the possibilities of working together, and creating beautiful content. This website and journal mark the start of a new chapter for all of us, and we hope you like what we produce. Remember, please bear with us, we're still growing!