Last week, we teamed up with Nike on a special collaboration with Liberty of London. We loved working on this project!
For us, In Bloom and the significance of flowers is something we feel is very special. The Nike x Liberty shoe represents this special quality too. The dichotomy of the concept is what really resonates with us.
The Tennis Classic for example, a sports shoe that was designed for resistance and strength, adorned in the iconic Liberty of London flowers presents a beautiful merging of ideas that goes to show that strength and beauty are not mutually exclusive.
At In Bloom, we believe strongly in female empowerment, and what makes women so special is not only our strength, but our vulnerability. To be able to capture flowers and floral themes in this way was testament to that ideal, and we were so excited to explore this through our collaboration with Nike.
"A flower's appeal is in its contradictions — so delicate in form yet strong in fragrance, so small in size yet big in beauty, so short in life yet long on effect." ~ Terri Guillemets
You can get your hands on the Nike Court x Liberty collaboration by visiting their website.