Client - Nike

Agency - Exposure London

Nike wanted to work with In Bloom on a social campaign surrounding the launch of their recent collaboration with Liberty of London on the #NikeCourt, Roche and Air Max shoes. In Bloom worked to create the concept, theme and both shot and styled the photo-series, which celebrated female strength by challenging and utilising existing floral tropes with images of In Bloom members in poses that signified empowerment. 

Photographer - Christina Ihek

Models - In Bloom