In Bloom worked directly with independent fashion designer Nasheeba to create a lookbook showcasing her designs.
Photography: Christina Ihek
Styling: Clarissa Henry
Models: Mercy Su, Erin O'Garro
Agency - Big Kids
We worked with Eurostar to create anticipation around an Instagram competition using the #EurostarxInBloom hashtag. Lucky winners visited Paris with In Bloom on the weekend away of a lifetime.
Content delivered included food photography, lifestyle imagery and visuals of our journey from London to Paris for Eurostar's social media.
The campaign also featured In Bloom being transformed into cartoons as part of Eurostar's "La Vie On Board" campaign to launch their new trains.
Mixed-media artist Erin O'Garro and Christina Ihek teamed up to showcase both paintings and photography at the first In Bloom exhibition, held at The Rag Factory in East London. The exhibition is the first in a series of live art events showcasing the work of both In Bloom collective members and other artists we support.
Agency - Exposure
A digital marketing campaign promoting the re-introduction of the Nike “Air Rift” sports trainer.
Brief title: “Captured by Me”
In Bloom created a series of original imagery for this campaign. Collectively we have great experience in creating content that helped generate higher interest and engagement across all demographics.
Model – Julie Oye
Stylist – Clarissa Henry
Creative Direction - Mercy Ufot and Christina Ihek
Artist – Erin O'Garro & Christina Ihek | Photography – Christina Ihek
Clarissa Henry and Mercy Su led a content series project for Lazy Oaf to be used on their social channels (Instagram, Tumblr and their blog).
LAZY OAF EYELINER SHIRT
AMERICAN APPAREL BLACK TENNIS SKIRT
MAC "KINDA SEXY" LIPSTICK
MERCY / TEEN SPIRIT
EBAY WHITE TURTLE NECK
LAZY OAF HELLO HELLO DRESS
CAMDEN MARKET VISOR HAT
NIKE WHITE AIR FORCE 1
Photography: Joshua Allen and Christina Ihek
Erin O'Garro created a bespoke commissioned piece for SONY artist Bobii Lewis. Erin has also exhibited her work at esteemed galleries, including Rivington Place & The Rag Factory.
Agency - Haddon PR
In Bloom created a photo-story for Native Youth featuring their new line of SS15 wear. Content was used for social media posts on the In Bloom, Native Youth and Haddon PR channels.
Photography: Christina Ihek, Mahaneela C-Reid and Hannah Faith.
Agency - Exposure London
Nike wanted to work with In Bloom on a social campaign surrounding the launch of their recent collaboration with Liberty of London on the #NikeCourt, Roche and Air Max shoes. In Bloom worked to create the concept, theme and both shot and styled the photo-series, which celebrated female strength by challenging and utilising existing floral tropes with images of In Bloom members in poses that signified empowerment.
Photography - Christina Ihek
Models - In Bloom