nike x liberty

Client: Nike

Agency : Exposure London

 

We collaborated with Nike on a social campaign surrounding the launch of their recent collaboration with Liberty of London on the #NikeCourt, Roche and Air Max shoes. We worked to create the concept, theme and both shot and styled the photo-series, which celebrated female strength by challenging and utilising existing floral tropes with images of In Bloom members in poses that signified empowerment. 

 

Photographed by Christina Ihek

Modelled by In Bloom

IMG_9335.jpg

 

"bloom where you are planted"

 

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#nikecourt

in bloom.
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