t.h.u.g

Online campaign for the UK release of the book "T.H.U.G" (The Hate You Give).

Book written by an American best-selling author Angie Thomas.

In Bloom created a series of original imagery for this campaign.

 

Photographer: Neela Choudhury-Reid

Models:  In Bloom, Chidera Eggerue, Sophia Tassew 

Stylist: Clarissa Henry

Creative Direction: In Bloom

 
 

Received 700 likes per image on each influencers' Instagram, with an average of 7000 impressions.

 

 

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