Online campaign for the UK release of the book "T.H.U.G" (The Hate You Give).
Book written by an American best-selling author Angie Thomas.
In Bloom created a series of original imagery for this campaign.
Photographer: Neela Choudhury-Reid
Models: In Bloom, Chidera Eggerue, Sophia Tassew
Stylist: Clarissa Henry
Creative Direction: In Bloom
Received 700 likes per image on each influencers' Instagram, with an average of 7000 impressions.
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